The way to motivated patients and high adherence

The ultimate goal in clinical research is to bring patients and researchers together. Patients taking part in a clinical trial or market research project have to fit medical aspects and have to be highly motivated to complete the project. So, what’s important to make that happen?

First of all, Whether in clinical research, patient surveys or market research – patient adherence is one of the driving factors in the quality of any patient recruitment effort. This leads to a successful recruitment, high-quality research results and efficient work for researchers.
Patient adherence in general means the patient’s active participation in the process over the long term and the precise following of recommendations and advice.

The patient who fits the medical requirements of the project needs to be identified which is already a huge endeavor and underlines the importance of getting already identified patients interested and engaged. Once they are identified, it is extremely important to build up trust and reduce scepsis through transparency about the scope of the project and what is expected of the patient. If a patient feels well informed, he or she can make a decision for or against taking part in a study out of conviction.
A well-informed patient who consciously decides to take part in a study has a comparatively higher adherence and compliance and is less likely to drop-out during the study.
What can be done to ensure that this optimal case occurs?

Whether in clinical research, patient surveys or market research – patient adherence is one of the driving factors in the quality of any patient recruitment effort. This leads to a successful recruitment for researchers.
Patient adherence in general means the patient’s active participation in the process over the long term and the precise following of recommendations and advice.
But when is a patient ready to do this? What can be done to ensure that this optimal case occurs?

1. Patient centricity

As described in detail in an earlier blog article, patient-centricity is the key to high patient adherence. This is about the commitment to be at the patient’s side as a neutral consultant and partner at all times. It is important to gather data on and understand the patient’s needs and to put them into practice. This requires time and open communication on both sides. Gathering real-world data and evidence can help clinical sponsors to get a better understanding of the daily habit, needs and wants of patients they want to keep engaged.

2. Communication

In order to create a high patient adherence, it is important to understand the patients and to enable open, trusting communication. A medical team consisting of employees with many years of practical experience in patient care is very advantageous. They deal with sensitive topics, namely the needs of chronically ill patients, and a great deal of individuality, experience and empathy are required in communication.
By using clear, concise and easy-to-understand language as well as by educating patients, the sponsor of the research project ensures that patients are willing to participate in a study and also reduces drop-out rates during the trial thereby decreasing the number of patients needed to conduct a research project.
Medically trained teams are able to understand the patient right from the start in detailed telephone calls and to meet his or her needs.
Thus, the patient is always accompanied by a neutral and understanding contact person, before and during the study.

3. Transparency

Talking to a patient about participating in something unknown, clinical trial or medical market research requires openness and transparency. A lack of knowledge, reservations and fears from patients cannot be ignored. We proactively approach patients with critical and difficult issues. In this way, we can find a basis of trust and ensure successful preparation and support for the coming project.

A good patient recruiter acts as a trusting interface to build transparency and trust between patients and research. In this way, patients can be educated and consulted to ultimately ensure the referral of motivated and committed patients.
This path is very complex for the patient recruiter but leads to desired results for patients and research – that’s what counts!

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2019-09-02T11:09:06+00:00